Auto Insurance Leads are
an important part of marketing for Auto Insuance Agents. Most
everyone needs auto insurance, but producing quality auto insurance
leads isn't any easy task especially with do not call lists.
For this reason sometimes it is better to simply buy auto insurance
leads from a company selling leads. However, good lead companies
can be hard to find. We will go over some things to look for
before you decide to buy leads.
How Many Times does a company sell each lead?
Exclusive Auto Insurance Leads are leads that are sold once
and are usually at a premium price. Normally companies sell
their leads up to 3 times. You will want to avoid a company
that sells leads more than 3 times.
What is the Company's Lead Replacement Policy?
Bad leads are worthless to you so be sure to find out what
a companies lead replacement policy is before dealing with
them. You will want to make sure that the company guarantees
that bad leads will be replaced in a timely manner (48 hours
or less is a good number to shoot for).
How are the company's leads produced?
Companies use a variety of ways to produce leads. You can
bet that most leads purchased on the internet are produced
on the internet. Internet Auto Insurance Leads can be produced
from a variety of sources including auto and insurance related
websites, search engines (Google, Yahoo MSN), Email Marketing-SPAM,
etc. Try to find companies that produce their leads from quality
sources. Try to imagine how you would find auto insurance
online and that’s probably your best bet at identifying
what constitutes a quality lead. We do not consider SPAM leads
a quality source.
What Filters does a company offer?
Filters allow you to set criteria for the leads you receive
such as lead type, location, income level etc.
Other Things To Look For:
-How Long A Company Has Been In Business. The longer the better.
-Look for Companies that post their physical address and phone
number on their website. Stay away from companies with no
contact information other than email.
A good example of a website that is used to produce
auto insurance
leads can be found here.
SAMPLE AUTO INSURANCE LEAD
Lead Date: Thursday September 2, 2010
First Name: Jason
Last Name: Hess
Address: 235 N. Main St.
Address 2:
City: Gainsville
State: FL
Zip Code: 32601
Country: United States
Work Phone: 999-555-1212
Home Phone: 999-555-1212
Fax Phone: 999-555-1212
Email: jMiller93-292@examplesite.com
Gender: Male
Birth Date: Nov 8, 1954
Age: 59
Drivers License Number: 8462215
Current Policy Renews: Dec 10, 2004
Current Policy Cost: $600 Per Year
Number of Drivers In Household: 2
Number of Years with Drivers License: 30
Number of Automobiles in Household: 2
Car Make/Model/Year: 2001 Chevrolet Tahoe
License Suspended or Revoked: No
Claims Submitted in Last 5 Years: None
|