|| Disability Insurance Leads
are a critical part of a marketing plan for Insurance Agents
selling Disability Insurance. Whether you are selling disability
insurance to individuals, small to medium sized business or
corporations, quality disability income insurance sales leads
are the lifeline to your business.
The challenge in with disability insurance lead generation
is that it is a harder sell than your other types of insurance.
While most people have insurance coverage for health, home
and car it is sometimes forgotten that you should also insure
your income. So how do you overcome this challenge and produce
the best disability insurance leads possible.
As we all know there are hundreds of ways to market your
business. One of the newest and most exciting marketing tools
to come along in a while is the internet. The internet really
presents you with two different ways to generate disability
insurance leads. You can either build a website and attempt
to produce your own leads or you can buy internet disability
insurance sales leads from a company that produces
them and sells them. Each of these choices has their advantages
Building A Website To Produce Your Own Disability
- Exclusive Disability Insurance Leads – With your
own website all leads produced are exclusive disability
insurance leads. You know that no one else has access to
this lead. Some companies sell leads to up to 3 different
brokers and some unethical companies sell them to even more
- Free Disability Insurance Leads – Well they aren’t
100% free but aside from the upfront costs and any marketing
money spent to produce your disability insurance leads,
your leads are free or almost free.
- Up front costs – The initial costs of having your
own website built can be a disadvantage. However you don’t
have to spend a fortune to have an effective lead producing
- No guarantees – It should also be noted that building
a website to generate leads is no guarantee that it will
produce. A website that can’t be found and has no
visitors is worthless so make sure you have a good marketing
plan for your website.
Buy Internet Disability Insurance Leads
- Quick and Easy – Buying Online Disability Insurance
Leads from a company that sells them on the web is fast and
requires much less effort than producing leads yourself. And
in most cases you can target certain areas and other lead
properties with filters.
- Can Be Expensive – Buying leads can be expensive
and you can almost guarantee you won’t close all leads.
If you’re closing 15% of purchased leads then you’re
doing well. Lead costs vary from company to company so choose
your supplier wisely.
- No guarantees – There are no guarantees buying
your leads either. Make absolutely sure you research each
company before you buy leads from them. Some things you
want to look for are the freshness of leads, the accuracy
of information in the leads, how the leads are produced
(internet, email, SPAM, etc.) and how many times each of
these disability insurance leads are sold.