The challenge in with disability insurance lead generation is that it is a harder sell than your other types of insurance. While most people have insurance coverage for health, home and car it is sometimes forgotten that you should also insure your income. So how do you overcome this challenge and produce the best disability insurance leads possible.

As we all know there are hundreds of ways to market your business. One of the newest and most exciting marketing tools to come along in a while is the internet. The internet really presents you with two different ways to generate disability insurance leads. You can either build a website and attempt to produce your own leads or you can buy internet disability insurance sales leads from a company that produces them and sells them. Each of these choices has their advantages and disadvantages.

Building A Website To Produce Your Own Disability Insurance Leads

Advantages

• Exclusive Disability Insurance Leads – With your own website all leads produced are exclusive disability insurance leads. You know that no one else has access to this lead. Some companies sell leads to up to 3 different brokers and some unethical companies sell them to even more than that.
  
• Free Disability Insurance Leads – Well they aren’t 100% free but aside from the upfront costs and any marketing money spent to produce your disability insurance leads, your leads are free or almost free.

• Up front costs – The initial costs of having your own website built can be a disadvantage. However you don’t have to spend a fortune to have an effective lead producing website.



• No guarantees – It should also be noted that building a website to generate leads is no guarantee that it will produce. A website that can’t be found and has no visitors is worthless so make sure you have a good marketing plan for your website.
  

Buy Internet Disability Insurance Leads

Advantages

• Quick and Easy – Buying Online Disability Insurance Leads from a company that sells them on the web is fast and requires much less effort than producing leads yourself. And in most cases you can target certain areas and other lead properties with filters.

• Can Be Expensive – Buying leads can be expensive and you can almost guarantee you won’t close all leads. If you’re closing 15% of purchased leads then you’re doing well. Lead costs vary from company to company so choose your supplier wisely.



• No guarantees – There are no guarantees buying your leads either. Make absolutely sure you research each company before you buy leads from them. Some things you want to look for are the freshness of leads, the accuracy of information in the leads, how the leads are produced (internet, email, SPAM, etc.) and how many times each of these disability insurance leads are sold.