Business Leads are an integral part of any
successful sales marketing campaign. Maintaining a steady supply
of qualified business leads isn't an easy task and can become
expensive. Business Leads can be produced in many different
ways including traditional advertising methods such as direct
mail, non-traditional methods such as email marketing and internet
business leads, business lead referral matching systems, and
business sales leads exchange clubs.
A. Business Leads and List Brokers
Business owners large and small spend thousands or even millions
each year purchasing business leads or business lists for
the purpose of telemarketing, direct mail or email marketing.
These leads are purchased through business lead and list brokers
either online or offline. Purchasing leads can become expensive
thus it is important to make sure you find a high quality
lead source. Some things you will want to look for in a lead
- Easy and Convenient access to leads purchased
Look for companies that allow instant access to leads online
or business leads that are delivered shortly after they
are generated, which leads to our next subject,
- Lead or List Freshness and Accuracy
Fresh business leads are important because The older a lead
gets the less valuable it becomes. You want to strike while
the iron is hot. It will also benefit you to deal with a
company that verifies it leads or lists or a regular basis,
supplying you with accurate business data. Calling on a
company with an incorrect contact name or not contact name
puts you at a disadvantage from the start.
- Lead Targeting
Look for business lead companies that allow you to filter
your leads by industry, SIC Code, geographic location, etc.
- How many times is each lead sold?
You will want to find out how many times a company sells
each lead it gathers. Some companies will sell its business
leads up to 6 times.
- Customer Support and Lead Return Policy
Companies that provide good customer support are a must.
You will also look for a company that has a liberal lead
return policy in the case that you receive bad lead information.
B. Business Lead Exchange Clubs
Business Leads Clubs or Networking Clubs provide an excellent
means to produce business leads. These clubs offer members the
ability to introduce their business to other members and vice
versa providing a great opportunity for quality business
lead generation. Members of these organizations meet regularly,
sometimes over a meal, learning about each others business and
exchanging contact information. These sort of clubs are becoming
more popular. Check with your local chamber of commerce to find
business clubs in your area. If one doesn't exist in your area,
consider starting one.
C. Business Lead Referral Matching Systems
This sort of business leads generation service is easily found
online. The idea here is simply to match potential buyers
with suppliers or service providers by having the buyer submit
a request for quote and having all interested suppliers respond
accordingly. Buyers usually fill out a set of questions and
the service will match the buyer to the appropriate set of
Click here for a list of companies and sponsors that provide
business leads or business lists.